Lovely is a friendly collective of bridal shops across the country. Locally owned and voted one of the ‘Coolest Bridal Boutiques’ by Lucky Magazine, Lovely Rochester caters to brides who are looking for a different experience. We are known for our fun atmosphere, stylish décor, dresses, and stylists who care. Our collection includes a mix of modern silhouettes, vintage-inspired pieces and more traditional bridal gowns from designers such as Rue de Seine, Theia, Louvienne, Hayley Paige, Watters, Rosa Clara Soft, Ivy & Aster, Carol Hannah, Anna Campbell and Katie May. We are situated right on Main Street in the heart of charming Victor. Our shop found its home in the Dryer-Loomis House which, built in 1838, is as “Lovely” as can be. You may be trying your dresses on in the spacious former library or our grand dining room.